Magento Solution Specialist – Content Area 3.1: The Catalog

We’re now moving into Content Area 3: Elements of a Magento eCommerce Site. This is the meat and potatoes section that deals with actual Magento usage and less general best practices. This is by far the largest content area broken out into 13 segments. Since there is so much to cover in each section, I’ll be creating a post for each one. This post deals with the Magento Catalog and managing products and categories.

1. What are the different product types in Magento Enterprise Edition?

The built-in product types are:

  • Simple
  • Grouped
  • Configurable
  • Virtual
  • Bundle
  • Downloadable
  • Gift Card

ProductTypes

2. What are the minimum attributes to create a simple product?

When we create a simple product, the minimum attributes that are required are

Name,
Description,
Short Description,
SKU,
Weight,
Status,
Visibility,
Price, and
Tax Class.

3. What is the product “Attributes Set” used for in Magento? Can you have different product types using the same Attributes Set?

Attribute Sets are a way of organizing the attributes so that products will only be assigned
Attributes that are relevant to them.

Attribute Sets may be shared between products.
Attributes themselves may be limited to certain product types – in these cases these
Attributes are not assigned to the product but the rest of the set is.

4. What is the process of creating layered navigation (including category creation and attributes, product attribute types, and product-category associations)?

In order for Layered Navigation to appear on category pages, they must be set as an

Anchor Category. In the Category view, click the
Display Settings tab and set
Is Anchor to yes.

Next attributes need to be set to be used as filters in layered navigation. To do this, we go to the Attributes Listing under the

Catalog top bar menu. In the listing, we’ll see a column
Use in Layered Navigation with three possible values – no, Filterable (with results), and Filterable (with no results). The attributes set to filterable will be the options that appear in our layered navigation. Clicking into one of these attributes will allow us to edit the layered navigation options. Note that there are some restrictions – the attribute needs to be a
dropdown,
multiple select or
price type. Also to note
with results will show only attributes that have at least one matching product while
with no results will always appear regardless of matching products.
layernav1-1

In the

System -> Configuration -> Catalog page, we also have a few related settings. Display product count will show how many items match that attribute while the price navigation step calculation will allow control over how the price ranges are displayed.
layernavConfig

The Magento Community User Guide also has an excellent walkthrough in Chapter 9.

5. What are the different ways in which an Admin user can update product inventory?

There are several ways to do this in the Magento backend.

To directly manipulate the inventory on the product, these methods will work

  • Directly updating the inventory in the product page
  • Selecting multiple products from the product listing then performing mass attribute update
  • Using the import/export functionality to load data from a CSV file

There are also indirect ways which will change inventory levels for items. These involve working with orders and returns.

  • Cancelling an order will return items to stock
  • Creating a credit memo with items returned to stock
  • Using the admin functionality to place an order for a customer

6. How can you display associated products in the cart and on the product page?

On the product pages in the admin console, there are options to select

Related Products,
Up-sells, and
Cross-sells. In Enterprise Edition, there are rule-based options, otherwise the products need to be set explicility.
productRelated

7. How can you create page redirects for specific search requests?

To specifically redirect a search result, go to

Catalog -> Search Terms and either select the search term you want or create a new one. On the search term page, update the
Redirect Url field to go to the URL of your choice.
SearchSetting

8. Can a customer submit a JPG image with a product review?

No, We can only create

Ratings that the users can assign 1-5 stars to.
CustomerRatings

9. How can you display a telephone number in a page footer using Admin functionality?

First the phone number has to be set. To do so, go to

System -> Configuration -> General -> Store Information and fillt he Store Contact Telephone textbox with your phone number.
PhoneSet

Then we can insert the phone number into our content using a Magento editor variable. In any CMS entry area, you can click

Insert Variable and select
Store Contact Telephone which will enter the placeholder
{{config path=”general/store_information/phone”}}.
PhoneINsert

10. Which Magento feature can be used to display different content (example: CMS banner) depending on customer type/group?

In Enterprise Edition,

Customer Segments allows for this functionality. First
Customer Segments need to be enabled, and then the segments defined. We can then associate a segment with a banner.

  1. On the Admin menu, select CMS > Banners. Then, do one of the following:In the upper-right corner, click the Add Banner button. Open an existing banner in edit mode.
  2. Set Specified from the Customer Segments to “Specified.” Then in the list, select eachcustomer segment that you want to target with the banner.Customer Segments.
  3. Make any other changes to the banner, as needed.
  4. When complete, click the Save Banner button.

— Chapter 24 of the Magento Enterprise User Guide

By | 2017-08-19T17:57:17+00:00 November 30th, 2015|Categories: Magento, MCSS|Tags: , |

About the Author:

Jason is a Magento Certified Solution Specialist and has been working with Magento for a few years - both with Enterprise and Community Editions.