Magento Solution Specialist – Content Area 2: Architecture – Questions 7 – 11

Here’s the second set of questions from the Architecture area of the Magento Solution Specialist test prep program. This area will comprise about 30% of the test questions with the main focus on understanding the Magento framework, some PHP concepts, MVC architecture, what features would require custom code and what functionality is baked into Magneto.

7. What are the required attributes for creating a CMS page using Magento Admin functionality?

In the Page Information section, we need the

Page Title,
Url Key,
Store View and
Status.
NewCMs

In the Content Section, actual page content is required.
NewCms2

8. What is the process for creating a product and what methods are available for changing product price using Magento Admin functionality?

Catalog -> Manage Products -> Add Product then select the
attribute set and
product type. From there enter at least the required attributes
Name,
Description,
Short Description,
SKU,
Weight,
Status,
Visibility,
Price, and
Tax Class.

Once the product has been created, the price can be managed by editing the product and updating the

Price. Additionally we can use the
Special Price functionality to set a price for a particular date range.
Tier prices can also be used to determine bulk discounts.
pricing

If we’re working with a

configurable product, the associated products can also be given price rules.
pricing1

Promotions can also be used to modify prices for items.

Promotions -> Catalog Price Rules change the price directly in the category and product pages.
Promotions -> Shopping Cart Rules change the price when certain shopping cart conditions are met.

Additionally, we can bulk update prices using the

Import tools.

9. What are main differences in Magento indexing between Magento Community Edition 1.8 and Enterprise Edition 1.13?

In Enterprise Edition, most indexing processes now run only to update products, categories, URL redirects, and so on that have changed—eliminating the need for manual full reindexing. Also the Magento web store is not locked at any point during reindexing and the indexing process now runs in the background. — Magento docs

10. What marketing and merchandising features are available only in Magento Enterprise Edition?

Customer Segmentation, Targeted Promotions & Merchandising

Segment customers into groups and optimize marketing initiatives by identifying specific customer groups using specific characteristics (address, location, sex, etc.) and/or value (purchase history, on-site
browsing, etc.).

Advanced segmentation capabilities include the ability to identify unknown site visitors. Whether they’re new visitors or returning customers who have not logged in, you’ll now be able to identify and target them with special promotions to convert browsers into buyers.

Dynamic Rule Based Product Relations

Dynamically target customers to present up-sells, cross-sells, and related products based on their specific product selections. Rules are easily administered through a condition based tool, allowing marketers to easily manage specific product suggestions, shopping cart price rules and banners to any customer segment to encourage additional purchases.

Persistent Shopping

Customers are able to shop and maintain items of interest in their shopping cart, wish lists, recently viewed and recently compared items between browsing sessions and from device to device. Once a customer logs in to a site, a long-term cookie is established for that browser/device combination and the customer can now view the contents of their shopping cart in subsequent sessions without logging in again.

Automated Email Marketing Reminder

Increase customer retention by automating email reminders to customers with abandoned shopping carts and wish lists. Email reminder campaigns are configurable and customizable for a variety of parameters including frequency, cart value, quantity and more.

Private Sales

Restrict your catalog to specific customers. Create invitations and events for limited time sales to select customers and allow customer-initiated invitations.

Gift Registry

Increase revenue and capture valuable customer data with the Gift Registry feature. Those purchasing gifts can search for the registry by owner’s name, email or gift registry ID. Privacy settings are included.

Gifting Options

Allow customers to purchase physical and virtual gift certificates/cards for your store. Increase the average order value with gift wrapping and gift messaging options to individual products or complete orders before check out. Applicable pricing and taxes for gift wrapping options are easily configured by administrators.

Multiple Wish Lists

Customers can save products to multiple wish lists and copy or move items from list to list. They can make their wish lists public so they’re searchable by anyone. And merchants can review them to learn about their customers’ wants and needs.

Add to Cart by SKU

Streamline the ordering process, especially for B2B customers, by enabling them to enter a list of SKUs without having to go into product pages. This simplifies large orders, recurring orders and ordering based on offline catalogs.

Content Management System

Magento’s CMS uses a WYSIWYG editor with support for rich content. Build complex content pages, create multiple versions of a page, restrict publishing privileges and create menus. Easily add CMS pages to the navigation menu and create, copy or delete different CMS hierarchy trees for each website and store view individually or en masse.

Scheduled Import/Export Functionality

Import and export product catalog data either locally or from remote FTP servers. Merchants can configure for error handling, status reporting and backup.

Staging, Merging and Rollback of Content

Create a staging site to test new categories, product information, promotions etc. Content can be merged to the live site after approval, either on-demand or per a schedule. Supports on-demand, scheduled merges and rollbacks of content.

Customer Attribute Management

Improve sales and marketing efforts with advanced attribute management. Customer account and address attributes are managed by the Magento Administrator interface and then used to create customized marketing campaigns and customer profiles.

Category View and Purchase Permissions per Customer Group (Limited Catalog Access)

Manage viewing or purchasing items access by customer group. Access can be controlled globally or by specific category.

Magento Docs

11.What payment methods and payment functionality are available only in Magento Enterprise Edition?

Here are the out of the box Community Edition Payment Methods
CEPayments

These are the enterprise Payment Methods (Ignore Authorize.NET CIM – that’s an extension I’m using)
EEPayments

Comparing them, we can see that EE has

Payment Bridge,
Ogone Direct Link,
PSi Gate,
Sage Pay Direct,
Cash on Delivery,
Bank Transfer Payment,
World Pay,
First Data Global Gateway,
Paybox Direct,
eWAY Direct,
Cybersource SOAP,
Ogone,
Payone Direct Debit,
Payone.de, and
DIBS Payment Services included additionally.

The biggest advantage to Enterprise Edition is

Payment Bridge The
Payment Bridge module allows for the payment processing to be segregated from the rest of Magneto’s functionality. From Magento’s documentation here we see the benefits of payment bridge — namely making PCI compliance easier.
By | 2017-08-19T17:57:17+00:00 November 23rd, 2015|Categories: Magento, MCSS|Tags: , |

About the Author:

Jason is a Magento Certified Solution Specialist and has been working with Magento for a few years - both with Enterprise and Community Editions.