Magento Solution Specialist – Content Area 1 Sample Questions

By | 2018-07-04T04:26:25+00:00 November 15th, 2015|Categories: Magento, MCSS|Tags: , |

I’m currently studying for my Solution Specialist test and found there weren’t any official study guides to follow. Magento does put out a test objectives document with some sample questions – the problem is these questions don’t have any answers included.

Content Area 1: eCommerce Questions 1 – 3

1. What is the difference between omni-channel and multi-channel retailing?

It first helps to define what a channel is. A channel is an avenue in which the merchant has to engage customers. Difference channels include website, social media, email, physical stores, brochures, etc. Multi-channel retailing is simply making use of multiple channels to connect with the customers. Omni-channel takes multi-channel a step further to ensure seamless and consistent messaging across all of the platforms.

2. How can you set up a product catalog for best search results, taking into account issues of duplicate content, meta content, meta title, keyword search terms in product description, attribute weight, and so on?

This question isn’t clear if the subject is around Search Engine Optimization or internal site search implementation.

Meta Info

Meta information is the most straightforward item to explain. There are three general Meta fields that most Magento pages will use –

Meta Title,
Meta Keywords, and
Meta Description. The
Meta Title is what appears at the top of the browser and in search result listings and should be capped around 70 characters.
Meta Keywords are used mostly by search engines, but their importance is starting to be questioned.
Meta Description is a brief summary of the content of the page and will usually appear in search engine results with a good size being around 150 characters.

Site Search

There are two different methods that Magento can use to search out of the box. The first is using

MySQL queries to perform searches. The second is to set up a
Solr server to index the site’s content.
Solr is only available as an option in Magento Enterprise and includes a few nice features like more control over what the crawl searches for and how it weights those items, ability to offer suggestions for misspellings, and better performance. If
Solr is selected it also allows for products to have a Search Weight added to them that is used in the quick search.

Both search methods will use the product’s name, description, and sku fields so it is a good idea to include as many descriptive keywords in these fields as you can to improve your search results.

To get to the search setup, log in to the admin area, and then navigate to

System -> Configuration from the top menu. Then on the left bar, select
Catalog then
Catalog Search in the accordion.

Canonical Links

Duplicate content on a Magento site is going to be inevitable if a product is ever included in more than one category or content block. The easiest way to handle this duplicate content is to make the search engines aware that one particular version of the link in the canonical version. The answer for this rolls pretty much into question 3 below.

3. What is a “canonical link element”?

“A canonical link element is an HTML element that helps webmasters prevent duplicate content issues by specifying the “canonical” or “preferred” version of a web page as part of search engine optimization. It is described in RFC 6596, which went live in April 2012.” — Wikipedia

Now that we know what a canonical link element is, let’s see how it relates to our Magento site. It’s possible to get duplicate content in our product catalog if we include category paths in our URLS. If we have a product that belongs to multiple categories we can run into trouble with the search engines.

These three urls will all point to the same product.

To turn on the canonical meta tag option, we want go to into the admin area, and then

System -> Configuration from the top menu. Then on the left bar, select
Catalog then
Search Engine Optimizations in the accordion.


Setting these values to yes will add canonical tags to the pages for categories and products respectively. The ‘base’ URL of the product – that is without being associated with a category – is the one that is treated as the canonical link.

<link rel=”canonical” href=”″ />